About Us | Niche Framing and Interiors Glenelg
Welcome to a world where your most treasured items find their perfect frame.
At Niche, we believe that every piece has a story to tell, and we are here to help you tell it beautifully. With a focus on quality craftsmanship and a passion for design, we strive to enhance your living spaces while maintaining the integrity of your most valued belongings.
We offer a wide range of services tailored to meet your needs. Join us as we explore the intricate art of framing and the exciting possibilities that await in our boutique store.
Meet Pam
Interior design has always been a passion of mine. What began as a childhood hobby stayed with me while I spent over two decades building a successful career in the stainless steel and aluminium industry.
Towards the end of that chapter, I felt a strong pull to do more of what I loved. I enrolled part-time with the Interior Design Institute and proudly completed my Diploma in 2017. At the same time, I was helping friends and family with renovations after hours—and it quickly became clear that this was more than just a passion.
In May 2018, I made a bold decision to step away from my role as Branch Manager and fully pursue a more creative path. I purchased a picture framing business, knowing there was a natural synergy between custom framing and interiors. What I didn’t expect was just how much I would fall in love with framing itself. The creative process felt instinctive—like something I was always meant to do. Over the years, I’ve built a loyal framing clientele while continuing to work on interior design projects, bringing both together in a way that feels seamless and deeply rewarding.
I am also the owner of Mountain View Framing in Cape Town, South Africa, which continues to thrive under dedicated management.
In late 2024, I followed my heart once again and moved to Adelaide to be with the love of my life. Not long after arriving, I met Geoff Tolcher at Art Domain, which was soon to be sold—and before I knew it, another exciting chapter had begun.
Today, I feel incredibly grateful to continue this journey, working with both new and long-standing clients. I truly cherish the opportunity to make a positive impact through framing and interior design—helping people create spaces that feel personal, meaningful, and beautifully their own. I can’t wait to meet you.
