For all your custom framing & interior decor inspired ideas
Tucked away in the Eastern suburbs of Adelaide, you'll discover this charming custom picture framing studio, filled with a wonderful selection of home decor items to enhance your living space or help you find that unique gift.
Previously Art Domain by Geoffrey Tolcher who recently retired mid 2025.
New owner Pam Bradford welcomes and looks forward to meeting you in the new look studio.
About Us
Welcome to a world where your most treasured items find their perfect frame.
At Niche, we believe that every piece has a story to tell, and we are here to help you tell it beautifully. With a focus on quality craftsmanship and a passion for design, we strive to enhance your living spaces while maintaining the integrity of your most valued belongings.
We offer a wide range of services tailored to meet your needs. Join us as we explore the intricate art of framing and the exciting possibilities that await in our boutique store.
FRAMING
There are no limits to what our frames can showcase.
We can elevate your prints, photographs, original artworks, sports memorabilia or even sentimental keepsakes by pairing them with a frame style you love. Whether you're looking to enhance your home or corporate space, our personalized consultations will help us cater to your needs and highlight the beauty of your picture or cherished item.
The best way to get started is to visit our studio for a free consultation, where we’ll demonstrate how we can transform your item with our tailored services.
Prints or Photographs
Using mat boards and gazing we love helping you cherish your memories or thoughtful print purchase.
Canvas Original Art
Enhancing colours with a carefully selected frame, we can bring your original art piece to life.
Delicate Hand work
Whether you have an embroidery, cross stitch or tapestry we will carefully handle your creation protecting it with our various selected methods to preserve your masterpiece.
Sports Memorabilia
From your favourite sports team jersey to your hard-earned race medal, we will thoughtfully create a layout that beautifully tells your story.
Canvas Stretching or Block Mounting
You've journeyed around the globe and discovered that amazing canvas art that truly resonates with you. Now it’s time to put it back on a sturdy stretch so you can showcase it beautifully in your home. We're here to help you with that!
Custom Mirriors
Custom-made mirrors are not just accessories; they are powerful statements that can transform your space.
Whether you’re aiming to enrich your living room, hallway, or bathroom, our personalized designs bring a touch of sophistication and style,
Embrace the allure of bespoke craftsmanship and let your interiors shine with brilliance.
Working with Interior Designers
For the last 7 years, I’ve been fortunate enough to work alongside fellow Interior Designers, teaming up to incorporate their clients' unique artworks into beautifully personalized designs.
Beautiful things happing in collaboration and I hope to work with You.
Guest House or Air BnB
In my Interior Design work, I’ve had the pleasure of collaborating with a variety of guest houses and Airbnbs. I've helped them not just with their artwork and mirror needs but also by providing comprehensive Interior Design services.
Colour Consultation
All those paint swatches in the paint aisle making you feeling stuck and not knowing what colour will best suit your space?
We offer home consultations to help you make an indecision not an expensive decision.
Meet Pam
Interior Designer & Picture Framer
Interior Design has always been a passion of mine, starting off as a childhood hobby while I dedicated over two decades to building a successful career in the Stainless Steel and Aluminium industry.
Towards the end of that journey, I decided to embrace my passion by enrolling in a part-time program with the Interior Design Institute, and I proudly earned my Diploma in 2017.
At that time, I was assisting friends and family with renovations after hours, and it quickly became clear to me that I wanted to do more of this work. So, in May 2018, I made a daring move and left my position as Branch Manager to fully pursue my true passion in Interior Design.
I purchased a picture framing business, believing there would be a wonderful synergy between custom framing and Interior Design.
To my surprise, I discovered that I absolutely loved the creative process involved in framing—it felt like I was born to do it! Over the past seven years, I’ve built a fantastic clientele in framing, while also taking on several Interior Design projects in the region.
I still own Mountain View Framing in Cape Town, South Africa, which continues to thrive under new management.
In late 2024, I made another brave choice to follow my heart and moved countries to be with the love of my life, making Adelaide my new hometown.
Much like when I discovered Mountain View Framing, my journey led me to meet Geoff Tolcher at Art Domain, which was up for sale.
Before I knew it, we finalized a deal, and here I am now, excited to connect with all of his existing clients and build new relationships with those I haven't yet met.
I cherish the opportunity to positively impact people's lives, and I truly get to do this every day through Framing and Interior Design.
I can’t wait to meet YOU!
Some of our favourite work
Sports Memorabilia
Medals & Memorabilia
Nothing is too Unique
Kids Art
Special Occasion
Cross Stitch & Embroidery
All media art
Gallery Wall
Frequently Asked Questions
Conservation framing uses special techniques and materials to protect framed items from environmental damage. This method ensures the longevity and preservation of artwork by using acid-free materials and UV-protective glazing.
Yes. The Picture Framers Guild of Australia recommends two levels: Category 4 “Conservation” and Category 5 “Museum,” offering protection for 25 years or more. Visit the PFGA website for more information.
We use high-quality Tru Vue glass or acrylic, Crescent cotton matboards and acid-free foam core backing for superior protection. These materials prevent harmful UV rays and other environmental factors from damaging your framed piece.
The focus is on reversible mounting methods and inert (stable) materials that won't damage the artwork. This includes:
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Archival hinging for paper artworks, allowing for expansion or contraction due to environmental conditions.
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Mylar encapsulation or support for framed items where hinging isn't suitable.
Absolutely. We follow strict handling and storage protocols, with full insurance coverage and advanced security measures in place to protect your valuable items.
For more information or to discuss your framing needs, call or pop into our studio and we will gladly go through our techniques with you.
Contact Us
Address
312 Greenhill Road, Glenside, 5065
Phone
08 8338 6566ABN
84138636616
Operating Hours
Monday 10 am - 5 pm
Tuesday 10 am - 5 pm
Wednesday 12 pm - 5 pm
Thursday 10 am - 5 pm
Friday 10 am - 5 pm
Saturday 9.30 am - 2 pm
Sunday & Public Holidays
CLOSED
Where it starts...
Extras
